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  • How to generate Real leads using PPC advertising with Optimus 5 Adnet and Google

    PPC for Lead Generation: How to Get More Leads with PPC

     Paid Search Engine Marketing

     

    Ask any business owner what he or she needs, and you’ll likely hear “more customers.” Businesses can’t just rely on their existing customers to fuel growth, so there’s a constant need for more leads who will eventually become clients.

    This guide will tell you how to use pay-per-click (PPC) advertising with Optimus 5 Adnet /Google AdWords to get more leads and grow your business.

    PPC for Lead Gen Guide

    Who PPC Lead Gen Works For

    A common misperception is that PPC is only for e-commerce websites, but that’s not the case at all. PPC is a highly effective channel for websites and companies doing lead generation.

    Lead generation (often referred to as “lead gen”) is a requirement for businesses that can’t or won’t do business with just anyone. There’s usually a prequalification and information-exchange period that takes place so the company and consumer can make decisions based on information.

    Lead-gen business characteristics might include:

    • Trial periods
    • Approval and denial processes
    • Long sales cycles because of the complex nature of the product or service
    • Price quotes

    For example, financial services (credit cards and mortgages), all types of insurance, and business-to-business software survive with lead generation. In fact, anyone who’s reading this guide is, or at some point has been, a lead for a company. As a lead you were categorized with a label, like “hot lead,” and were then marketed to on a regular basis until an event occurred: you may have signed up, were denied, decided to do nothing, or just went to the bottom of their lead pile to be marketed to later.

    The goal of lead gen is to get prospects into the lead-tracking system (commonly depicted as a funnel – see below) to begin a contact period in which the company learns more about your needs and qualifications, and you learn more about the company’s products and services.

    The ultimate goal is for a sales person to close the deal, so the company gains a new customer. It starts with obtaining basic information, like a name and email address, then progresses to getting more detailed information about the prospect.

    Why PPC Is Great for Lead Gen

    If you consider your typical lead funnel, it won’t take long to realize you need to keep filling the funnel full of leads.

    Get More Leads with PPC

    At first leads go into the top of the funnel, then work their way down to an eventual conversion. The challenge is getting the initial leads to feed the top of the funnel. Let’s look at the ways this may be accomplished and why PPC is an excellent source of leads:

    • Blogging: This can be a good source of leads, but you need to a) constantly publish new content, b) hope your blog posts get shared a lot, and c) have a lot of blog subscribers. This takes time.
    • Email: You can repeatedly email your existing subscribers, or you can rent or buy a list of email addresses and hope you’re targeting great new leads for your business.
    • Social media: This can get you new followers and fans and expose you to new prospects. However, it doesn’t mean those followers are in your target market or need your product or service.
    • Organic search: Organic ranking is the top of the heap. Approximately 85 percent of search clicks come from page one organic listings, and the clicks are free! The only problem is you’re competing with thousands of others for those positions, and you’ve got to do a ton of on- and off-page SEO work and wait months, maybe years, to get to page one.
    • PPC: You can instantly appear on page one and be in front of people who are searching for your solution to their problem. More people are aware of you and what you have to offer than before. Bingo!

    Yes, PPC is a channel you pay for by the click. Do keep in mind, though, that no marketing channel is free. Someone has to manage social media, write the blogs, work with the SEO agency (not free), and publish the emails—and those people don’t do it for free.

    Benefits of PPC for Lead Generation:

    • Attract visitors who are looking for what you offer
    • Achieve immediate keyword rankings and traffic
    • Bid on various stages of the funnel
    • Control the message for each funnel stage
    • See what people are searching for and craft your message to their needs
    • Know more about your leads and their behavior
    • Track ROI down to the penny
    • Grow your database of leads and market to them with other methods

    How Lead Gen Compares to E-Commerce

    Back to our initial statement about how e-commerce and lead generation both use PPC marketing. The most glaring difference is the qualification process: in e-commerce, there is none. As long as you have a credit card you’re in the target market.

    Lead gen vs. e-commerce ad copy

    Starting with the ad copy itself, you’ll notice the messages and calls-to-action vary between e-commerce and lead-gen companies:

    Lead Gen vs. E-Commerce

    Notice how e-commerce is about immediate gratification (and sales!), while lead gen is a bit more discriminating. It’s rarely the case where you become an immediate customer in lead gen because you have to go through a process first.

    Here are some real-world examples of how the ad copy, CTA, and landing page experiencescompare. For lead gen, the keyword is “car insurance.”

    lead generation ppc ads

    Now look at the e-commerce copy and CTAs used for “asics running shoes”:

    e-commerce ppc

    The ad copy and CTAs are somewhat subtle in their differences. The landing pages, however, are where a distinct difference between e-commerce and lead gen is clear.

    Lead gen vs. e-commerce PPC landing pages

    Here are some examples of lead-gen landing pages for PPC:

    get leads with ppc

     

    The landing pages are limited and with few distractions.

    There’s a clear pattern of headline, benefits, and multiple calls-to-action: “Start,” “Get an online quote,” “Call,” etc.

    Your choices are limited: either make a call or provide them with your zip code.

    Visitors need to tell the companies more so the companies can start to qualify and route the leads through the funnel.

    With e-commerce, it’s a different landing-page experience. Visitors are free to shop the stores and make purchases.

    E-Commerce Landing Page

    PPC for E-Commerce Sales

    Both landing pages are relevant to the search query and provide additional pages to look at.

    There’s urgency associated with the “free ground shipping” offer – it’s a limited time offer so visitors are motivated to purchase soon.

    The theme of both landing pages is to shop now. They’re encouraging visitors to make purchases now.

    How to Optimize Your Campaigns to Get More Leads Through PPC

    Optimizing lead-gen campaigns with Google AdWords requires the same principles you incorporate with e-commerce: tightly themed ad groups, testing ad copy and offers, and a variety of keywords. The major differences are the types of calls-to-action and the landing pages, as evidenced by the previous examples.

    The goal is to keep topping off the funnel with qualified leads, and you do this by collecting information from your visitors. It’s a numbers game because not every click you get is going to convert, therefore you need to cast a wide net and increase your chances of getting qualified leads with PPC.

    Actionable tips for improving your lead-gen performance:

    Entice visitors with offers. Offer something (e.g., a free white paper or guide) in exchange for the visitor’s email, name, and more. At the very least, give them the opportunity to sign up for your blog or follow you on social media. Though the latter outcomes are not ideal, you at least have not wasted the click by getting nothing for it.

    Use focused landing pages. Repeat the benefits and why the person should give you their information. Ask for just the right amount of pertinent information instead of making the transaction appear laborious by asking for too much information. Use primary and secondary CTAs. Test landing page length and fields. In short, make it as frictionless as possible.

    Example of a PPC landing page that was reached via PPC:

    how to get more leads

    Things to notice:

    • Very few fields to fill in = increased response
    • Simple bullet point list of benefits
    • Testimonial and short client list
    • Free offer in exchange for information
    • Trust and credibility proof

    When you decide your ready to start advertising and building your skill set toward writing ads and choosing keywords , Signup at Http://Optimus5Adnet.com

     

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  • Top 15 Social Media sites for 2017 Viral Marketing

    15 best social networks for viral marketing in 2017

    Optimus 5 Network Solutions

    2016 has been a hyper active in terms of social media marketing. Seems like 2017 will be even more exciting.

    social-networks-2015

    92% marketers agree that social media has generated more exposure for their businesses this year. It has also become a primary source of data to understand customer behavior. This indicates that social media marketing is only going north.

    Rise of new social networks

    Facebook ruled the social media space for last couple of years. It had became go to place for small and large businesses to put their product and services in front of large targeted audience.

    But Facebook’s growth has been stagnant recently, which is only natural given it’s tremendous growth curve and rise of instant messaging apps which are more appealing to the new generation.

    Also, Facebook has made it even harder to reach your fans unless you are ready to pay for ads. Twitter looks to follow the same footsteps.

    This has made a way of for lot of new social networks to grab a share of social media frenzy. Few of them have succeeded to do just that.

    We have put together list of best social networks marketers should look forward to in 2017, if they want their content go viral. We have also tried to curate a guide on how to market on each social network.

    Remember the Andrew Chen’s law of Shitty Clickthroughs? It applies to social networks as well. The earlier you pick any social network, better the chances of making the most of it before everyone jumps on it.

    Reddit

    reddit

    If you go by the homepage, Reddit might look just a news site. But behind the old fashioned visual design of the site, there are thousands of communities, almost for anything, flocked by 174million active users.

    Don’t trust me?

    Here is a vibrant sub-reddit for food which alone has 2millions subscribers to it. This is not the only one, there is a one to share amazing food photos, Foodporn.

    Best way to find relevant Reddit is to use it’s search. You can search for keywords relevant to your business and you will find relevant sub-reddits in no time. You can even checkout the best sub-reddits here on Bestsubreddits.com.

    Redditers hate ads. So tread with caution. Focus on adding value to the community and rewards can be beyond your wild imagination. Here is a marketer’s guide for Reddit marketing by Blue Fountain Media.

    Instagram

    instagram

    A photo sharing app that needs no introduction, Instagram is the fastest growing site in 2014. It just hit 300 million monthly users and has surpassed Twitter. 100 million of those joined in the last 6 months.

    If Instragram is already part of your social media marketing efforts, awesome. If it’s not, checkout the marketers guide for Instagram by Kissmetrics.

    Pinterest

    pinterest-

    For a long time, Pinterest has been looked down upon as a photo collection site for women who love design and food. But now Pinterest is becoming a serious threat for other social networks and great source of traffic for publishers. According to Mashable, Pinterest drives more traffic than Reddit, Linkedin and Twitter combined.

    Here is our own guide for marketing on Pinterest.

    Snapchat

    snapchat

    A social media sensation of 2014, Snapchat lets your share photos and videos with others. Two fifth of US youth uses it multiple times daily, making it a killer opportunity for marketers. You can set a time limit for how long your viewers can see your snaps before they disappear. You can also create Stories, or a series of snaps.

    Here is a guide for marketing on Snapchat by Forbes

    Medium

    medium

    Started as a publishing platform in 2012, Medium has been slowing morphing itself into a social network for thought leaders to share stories and ideas. Being full of influence-makers from every sector, it is a perfect place to create clout around your brand.

    Medium, which is made up of different moderated collections rewards quality of the content. Every collections and users have its own followers.  If your post gets recommended by lot of people, it might get featured on the collection page and even Medium’s home page which can help you build substantial following and authority over the area of your interest.

    Here is a guide on how to use Medium for marketing.

    We Heart It

    weheartit

    A social network with more than 25 million active users which serves 50 billion images a month. 80% of its user base is 24 or younger which is significantly different than the audience you see on Pinterest. If you think your target is consumption focused younger audience, Weheartit should be your place to go.

    There is not a single guide on how to market on Weheartit, which means it is still not on the radar of marketers. As Weheartit is quite similar to Pinterest and Instagram, you can definitely apply the principles of marketing on Pinterest and Instagram for Weheartit.

    Ello

    ello

    Image Credits: Sfgate.com

    Ello wants be an ad free social network. Ello has seen some crazy growth in last couple of months. Started with just 90 users, its user based jumped to hundreds of thousands in couple of days. At one point, it was getting 40k invite requests per hour.

    Though in its early days, Ello lets brands and businesses create their own page for itself and upload content.

    Vine

    vine

    The video sharing service has become extremely popular for consumers and businesses alike. The fun app allows you to shoot and share six-second looped videos.

    Kissmetrics has given few great examples of content marketing with Vine.

    Linkedin

     

    Old, but still going strong with 332 million users. I decided to put Linkedin in the list specially because of newly launched Linkedin Publishing program which, I think every marketers in to B2B business should explore.

    You can republish some of your popular content from the blog which is a great way to get your content in front of your professional network.

    Paul Shapiro has written a great case study on 3000 most successful Linkedin Publishing posts. You will find lots of insightful stuff in that to get started with Linkedin Publishing.

    Pheed

    pheed

    The wave of anti-Facebook gave birth to Pheed. On Pheed, you can monetise and protect your content. The concept is inspired by the customs of Twitter and Facebook, as posts are limited to 420 characters, but users can also post pictures, music, videos or create events.

    Some celebrities such as Slash, Chris Brown and David Guetta are already Pheed users which has brought lot of young users on Pheed. Pheed claims to have 5 million active users.

    Here is a simple guide on 3 ways to use Pheed to amplify your brand.

    The social networks mentioned above will appeal almost every marketers. There are few notable social network which focuses on just one area like home decor, food, etc. Here are few of the popular ones.

    Houzz

    houzz

    Houzz is an online community about architecture, interior design and decorating, landscape design and home improvement. It attracts an impressive 25 million unique visitors a month.

    If you target home owners, you should give Houzz some serious attention. Hubspot has written a great guide on how to market on Houzz

    FoodGawker

    foodgawker

    Foodgawker is a curated photo gallery that allows the visual search and discovery of new recipes, techniques and ingredients to inspire culinary adventures. It publishes photography submitted by food bloggers from around the world.

    Wanelo

    wanelo

    The shorthand for “want, need, love”, Wanelo, is growing fast with 11 million users as of August, 2014. 4rs year back, in 2013, it had just 1 million.Wanelo users curates product they love by creating virtual stores, interestingly, for the product they don’t own.

    Lot of online retailers use Wanelo to drive inbound traffic and measure consumer’s interest in new and existing products. Though 90% of its user base is women, percentage of men on the site is increasing.

    Here is a guide from Wanelo itself on how retailers can utilize it to market their products.

    Foodmento

    foodmento

    Foodmento is a basically Foursquare meets Instagram. Foodmento fills the void of directing your followers to the specific dish you like. So, if you dabble in to Restaurant industry, you should keep an eye on this.

    You can download the app here

    CafeMom

    cafemom

    Internet is full of mommy bloggers who write on myriad of topics from parenting, housing, food to fashion. Cafemom is a fast growing community for mothers and mothers to be which attracted over 30 million monthly visits in 2016.

    Cafemom’s audience can be a great asset if you are trying to reach mothers.

    Wrapping it up

    That’s all from us. Hope you find it useful to channel your social media marketing efforts in 2017. I am pretty sure there are still lots of niche social networks we haven’t mentioned here. Bit of an online search and keeping an eye on your niche will surely get you to such networks.

    If you are aware of any emerging social network, please post it in comments. We would love to know.

    - See more at: http://blog.viraltag.com/2014/12/12/best-social-networks-2015/#sthash.S0Hof3TY.oVDKN1cw.dpuf

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  • #HWayMeanz DOES IT AGAIN WITH THE Super Producer RobLo of the MOB figgaz to create "North Africa" --feat. 6ix

    #HWayMeanz DOES IT AGAIN WITH THE  Super Producer RobLo of the MOB figgaz to create "North Africa --feat. 6ix" 

    This is the 2016 release for #HWAYMEANZ FROM  The album titled NW cronicalz his 2015 album titled ID BALLADZ was a Smooth Version of the NEW STYLE KNOWN AS ((NW FUNK))

    This NEW Gritty NorthFre$h Video depicts the way the Irvington Di$trict Address the current condition of misinformation and "FUK SHIT" HwayMeanz is one of the ONLY ARTIST  WHO REPRESENT the UNDERGROUND GENRE KNOWN AS((( NW FUNK)))... A BASEMENT FUNK SOUND with GRITTY CUTTING edge LYRICS that CONNECT THE PAST with The Futuristic STREETS of 2016-17....

     

     

    Album coming April '2016 New Street Playerz World Presentz: "#NWCHRONICALZ"

     

     

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  • Two Amazing Facebook Marketing Strategies That Are Not Commonly Supported.

    Two Facebook Marketing Strategies You’ve Never Heard of but Are Responsible For 100% Of Sales

    Leadership and Facebook Prospecting/Marketing
    Two Strategies You’ve Never Heard of That Are Responsible For 100% Of Sales

    All Social prospecting programs are similar in that they all recommend that you NOT use your profile page to sell your products or services. Don’t post offers on your time line, don’t use your logo as your picture and don’t abuse the friend request process lest ye suffer Facebook’s wrath. Because people visiting social sites like Facebook are there to be social, catch-up with friends and to escape work or boredom, they tend to treat any outsider peddling their goods as intruders. Free prospecting thru social sites like Facebook can be very effective if used… well, effectively. In this short video I’m not just going to tell you what not to do, that’s almost a given, what I’m going to share with you are two strategies that are being used with tremendous success, but nobody’s teaching them.

    FREE Prospecting? Don’t even think about it unless you know these 2 things:

    If you’ve tried prospecting via the free collection of profiles on social sites like Facebook and it’s not working like you thought it would, or were sold on how it would work, it’s probably because you’re missing 2 important, in fact necessary elements that ALL social prospecting training programs fail to include (at least I’ve never heard them talk about it, and I was really listening for it ; )

    Authority and Social Proof.

    The most aggressively marketed social prospecting system out there teaches that “People will buy from you if they know you, like you and trust you.” and that’s very true, but it’s not the entire picture.

    People need to see that YOU are an example of what you say you can do for them. If you’re posting that you can help the next 10 people make their fortunes online, they had better see evidence of the previous 10 people you helped make rich online before they will “trust” you to show them how to do anything, especially if you want them to pay you. Authority and Social Proof are paramount. Look at Todd Falcone’s Facebook page, his page is full of photos of him speaking on stage and traveling all over the world teaching his systems, links to attend training calls, so people tend to follow someone of Todd’s authority (aka rockstarism). Same holds true for Max Steingart, he doesn’t spend his days contacting people one at a time and following his scripts to get people to pay for his trainings, he uses Authority and Social Proof. Because Max is holding 2 to 3 live webinars every single day, he has Authority.  And because his marketing efforts suggest that his webinars are full, and he displays testimonials he also packs a lot of social proof. The most powerful marketing tool any rock star has working in their favor is Social Proof. Social Proof breeds Authority. If Johnny jumps off a bridge, everyone else follows Johnny. It’s human nature to respond to social proof in that way. Watch this quick Candid Camera spot, I really think you need how effective this is, but don’t go away because as soon as it’s done I’ll be back to share some posting strategies that will almost guarantee that people give you money and you’ll not want to miss them:

    Posting Epiphanies

    Earlier I suggested that you NOT post things like “I’m ready to help the next 10 people make their fortunes online”, because where you might think that constitutes some social proof, it doesn’t. In fact it works in the opposite way. I’m sure you’re aware of home shopping channels and those short infomercials you see on TV, and for the longest time they’d say “Operators are standing by.” and THAT popular phrase (they discovered) was working against them in that the social proof was that if the operators were standing by, that’s because nobody was calling. Following the crowd under this scenario means I’m NOT calling either. They have since changed that to “If lines are busy, please try again.” The social proof there is that their phones are ringing off the hook and I should call too so I don’t miss out. Here’s an example of someone using social proof, I found in my own Facebook news feed just today, and as you can see, posting about products or services you are already delivering to others is almost a magnet that attracts new business, every time I’ve seen it done. Compared to posting that you’re essentially twiddling your thumbs and are “ready” to do something if only someone would find enough value in what you think you can do and actually pay you for it. The latter is far less likely.

    Facebook Marketing That Works

    Social Proof in your Facebook Marketing is the strongest evidence you can offer that will get people to buy your products or services

     

    Do You Look Like Someone That Someone Else Would Give Their Hard Earned Money To?

    It’s a no brainer that you’ll want to make your profile “look” as if you are successful by posting a nice picture of yourself dressed professionally, maybe a picture of a nice house and expensive car because they will provide a certain air of authority and that’s great, but don’t be fooled into thinking that it ends there, it’s just the start. If you want to be successful selling to people you friend on Facebook, they have to see that you are actively selling to others.  The best way you can accomplish that is to post all of your business as it happens, even if you’re only about to make or are waiting for a call to discuss your opportunity with someone. “Getting on the phone with Mary in five minutes, she’s signing up to work with me today.” or “Claudia wants to try my age reversing skin cream.”  Crimany, if someone tells you they like something about your products or services, ask them to post it on your Facebook page, or ask them if it’s okay if you post it and say they said it. But don’t ever make any fantastic claims like “Shelly’s going get rich by working with me” unless you are absolutely rich and specifically as a result of exactly what you’re going to show Shelly so she can do it too. Just talk about your business as you conduct your business so people know you have a business without blatantly advertising it.  It is like a finger…

    The ACTUAL Secret, The One That’s NOT Being Taught

    The real secret to social prospecting and social marketing is in what the gurus are doing and not what they are teaching. The gurus aren’t getting rich as a result of doing what it is that they teach you to do. The guru wants you to buy his thing, just like you want someone to buy your thing. The guru’s Facebook page is slathered with invites to free trainings, photos from paid speaking engagements, testimonials from customers and fans and if the guru posts that he’s having a sandwich he receives hundreds of likes and comments. Why? Is it because of some secret weapon social marketing system he’s employing, or is it simply because he’s become an authority that people follow, like and trust? Hey, maybe the new saying should be; “People will buy from you if they like you, follow you and trust you.”

    Having said that, it’s not possible to suddenly become a rock star, so you should probably start by committing to learn one of the social prospecting/marketing systems being offered, but make sure to make Authority and Social Proof a priority in addition to what they suggest to you. 

    If you want to be successful on Facebook, then do what the gurus DO in addition to what they SAY. The secret to success isn’t what they’re saying to do; it’s in what they’re actually doing themselves. Stop talking about what you COULD do for people and start showing them that you ARE doing it.

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  • Why Pay per Click Marketing is useful When starting SEO

    What Is PPC? Learn the Basics of Pay-Per-Click (PPC) Marketing

     

    Whether you’ve heard a little about PPC marketing and are curious to learn more, or you already know that you want to use PPC to market your business, but aren’t sure where to start, you’ve come to the right place! This is the first lesson in PPC University, a set of three guided courses that will teach you everything you need to know about PPC and how to make it work for you.

    First, we’ll need to define PPC and establish a basic understanding of how PPC advertising works. Let’s go!

    What is PPC?

    PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

    Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.

    What is PPC

    Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if we pay $3 for a click, but the click results in a $300 sale, then we’ve made a hefty profit.

    A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. If your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business. So if you want to start using PPC, it’s important to learn how to do it right.

    What is Google AdWords?

    Google AdWords is the single most popular PPC advertising system in the world. The AdWords platform enables businesses to create ads that appear on Google’s search engine and other Google properties.

    AdWords operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search is initiated, Google digs into the pool of AdWords advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids.

    More specifically, who gets to appear on the page is based on and advertiser’s Ad Rank, a metric calculated by multiplying two key factors – CPC Bid (the highest amount an advertiser is willing to spend) and Quality Score (a value that takes into account your click-through rate, relevance, and landing page quality). This system allows winning advertisers to reach potential customers at a cost that fits their budget. It’s essentially a kind of auction. The below infographic illustrates how this auction system works.

    What Is Google AdWords

    Conducting PPC marketing through AdWords is particularly valuable because, as the most popular search engine, Google gets massive amounts of traffic and therefore delivers the most impressions and clicks to your ads. How often your PPC ads appear depends on which keywords and match types you select. While a number of factors determine how successful your PPC advertising campaign will be, you can achieve a lot by focusing on:

    • Keyword Relevance – Crafting relevant PPC keyword lists, tight keyword groups, and proper ad text.
    • Landing Page Quality – Creating optimized landing pages with persuasive, relevant content and a clear call-to-action, tailored to specific search queries.
    • Quality Score – Quality Score is Google's rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. Advertisers with better Quality Scores get more ad clicks at lower costs.

     

    Optimus 5 Adnet is exactly like Google adwords and is the recomended advertising tool for beginners, Adnet comes with a free Analyticts account provided by optimus 5 Web Data Layer

    PPC Keyword Research

    Keyword research for PPC can be incredibly time-consuming, but it is also incredibly important. Your entire PPC campaign is built around keywords, and the most successful AdWords advertisers continuously grow and refine their PPC keyword list. If you only do keyword research once, when you create your first campaign, you are probably missing out on hundreds of thousands of valuable, long-tail, low-cost and highly relevant keywords that could be driving traffic to your site.

    An effective PPC keyword list should be:

    • Relevant – Of course, you don't want to be paying for Web traffic that has nothing to do with your business. You want to find targeted keywords that will lead to a higher PPC click-through rate, effective cost per click, and increased profits. That means the keywords you bid on should be closely related to the offerings you sell.
    • Exhaustive – Your keyword research should include not only the most popular and frequently searched terms in your niche, but also to the long tail of search. Long-tail keywords are more specific and less common, but they add up to account for the majority of search-driven traffic. In addition, they are less competitive, and therefore less expensive.
    • Expansive - PPC is iterative. You want to constantly refine and expand your campaigns, and create an environment in which your keyword list is constantly growing and adapting.

    Managing Your PPC Campaigns

    Once you've created your new campaigns, you’ll need to manage them regularly to make sure they continue to be effective. In fact, regular account activity is one of the best predictors of account success. You should be continuously analyzing the performance of your account and making the following adjustments to optimize your campaigns:

    • Add PPC Keywords: Expand the reach of your PPC campaigns by adding keywords that are relevant to your business.
    • Add Negative Keywords: Add non-converting terms as negative keywords to improve campaign relevancy and reduce wasted spend.
    • Split Ad Groups: Improve click-through rate (CTR) and Quality Score by splitting up your ad groups into smaller, more relevant ad groups, which help you create more targeted ad text and landing pages.
    • Review Costly PPC Keywords: Review expensive, under-performing keywords and shut them off if necessary.
    • Refine Landing Pages: Modify the content and calls-to-action (CTAs) of your landing pages to align with individual search queries in order to boost conversion rates. Don’t send all your traffic to the same page.

    You’ll learn more about all of these elements of PPC campaign management as you move forward through the coursework in PPC University.

    If you’re ready to get started with PPC, skip ahead and register at Http://optimus5adnet.com

     

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